McDonald’s uses AI to set burger prices in the US
McDonald’s has implemented artificial intelligence to determine menu prices in the US and other countries. Algorithms analyze customers' willingness to pay, leading to different prices for the same dishes at various restaurants.
In brief
- McDonald’s applies artificial intelligence for pricing.
- Algorithms assess customers' willingness to pay.
- Prices for the same dishes may vary.
- The AI system is implemented in 14,000 restaurants.
Covered by 1 of 6 media groups
- Budget not in the collected reports
- Public money not in the collected reports
- Media business 2 sources
- Big capital not in the collected reports
- Readers and grants not in the collected reports
- Undisclosed not in the collected reports
No newsrooms from these groups in the collected reports: budget, public money, big capital, readers and grants, undisclosed.
| Group | Share | Count |
|---|---|---|
Media business
| 100% | 2 items |
- Who the outlets write for
- community 1
- region 0
- country 1
- world 0
- Channels
- Websites 2
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