Microsoft files patent for in-game advertising without interrupting gameplay
Microsoft has filed a patent for integrating advertising into the gaming process. Ads will appear during cutscenes and level loading, not disrupting the player, although interaction with the game will be paused.
In brief
- Patent filed on September 21, 2026
- Ads will appear during cutscenes
- Game interaction is paused during ads
Covered by 1 of 6 media groups
- Budget not in the collected reports
- Public money not in the collected reports
- Media business 2 sources
- Big capital not in the collected reports
- Readers and grants not in the collected reports
- Undisclosed not in the collected reports
No newsrooms from these groups in the collected reports: budget, public money, big capital, readers and grants, undisclosed.
| Group | Share | Count |
|---|---|---|
Media business
| 100% | 2 items |
- Who the outlets write for
- community 0
- region 0
- country 2
- world 0
- Channels
- Websites 2
- ITC.uaMedia business
- first item
- earliest
- national desk
"Подарочек" для фанатов Xbox: Microsoft подала заявку на патент на рекламу во время игр
- Mezha.MediaMedia business
- first item
- caught up, 9 h later
- national desk
Microsoft працює над рекламою в іграх без переривання геймплею – під час катсцен, завантаження рівнів тощо
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