Storyline
A new media landscape map has been developed in Ukraine, reflecting changes in the advertising market due to the impacts of war, migration, and shifting daily scenarios. This necessitates new planning approaches for advertisers, while Kantar is also updating its television measurement methodology in Ukraine.
From the beginning to today
A new media landscape map has been developed in Ukraine, reflecting changes in the advertising market. The war, migration, and shifts in daily scenarios are affecting the effectiveness of media channels, requiring advertisers to adopt new planning approaches.
оновлення підходу до вимірювання теледивлення
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the editorial blocs represented in the collected reporting
5 of 7 blocs are not represented in the collected reporting.