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Event

3–10 September

Other

Apple prepares to unveil its first foldable iPhone Ultra

Apple plans to introduce its first foldable smartphone, likely named iPhone Ultra, on September 9. Preliminary reports suggest the price could range from $2,000 to $2,900, and it may feature new elements such as MagSafe and a slim body.

In brief

  • The presentation is scheduled for September 9, 2026
  • The foldable iPhone may cost between $2,000 and $2,900
  • The first foldable iPhone could generate $14 billion for Apple in a quarter
Covered by 3 of 6 media groups
  • Budget not in the collected reports
  • Public money not in the collected reports
  • Media business 4 sources
  • Big capital 2 sources
  • Readers and grants not in the collected reports
  • Undisclosed 1 source

No newsrooms from these groups in the collected reports: budget, public money, readers and grants.

What are media groups?

Share of reports by media group
GroupShareCount
Undisclosed
  • Newsroom 6
40%6 items
Media business
  • Newsroom 5
33%5 items
Big capital
  • Newsroom 4
27%4 items

How we count media groups — Methodology

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