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Apple unveils new products, including iPhone 18 Pro and Pro Max

Apple has launched its new product presentation, featuring the iPhone 18 Pro and Pro Max. The new models include a new chip, improved cameras, and four color options, including 'Dark Cherry'. Battery life will last up to 36 hours for the Pro and 48 hours for the Pro Max.

In brief

  • Presentation took place on September 9, 2026
  • iPhone 18 Pro lasts up to 36 hours on a single charge
  • iPhone 18 Pro Max lasts up to 48 hours on a single charge
  • New models come in four colors
  • Introduced new A20 Pro chip
Covered by 4 of 6 media groups
  • Budget 2 sources
  • Public money not in the collected reports
  • Media business 23 sources
  • Big capital 6 sources
  • Readers and grants not in the collected reports
  • Undisclosed 19 sources

No newsrooms from these groups in the collected reports: public money, readers and grants.

What are media groups?

Share of reports by media group
GroupShareCount
Media business
  • Newsroom 28
  • Commentary 1
42%29 items
Undisclosed
  • Newsroom 27
40%27 items
Big capital
  • Newsroom 10
15%10 items
Budget
  • Newsroom 2
3%2 items

How we count media groups — Methodology

Who the outlets write for
  • community 21
  • region 0
  • country 28
  • world 0
  • not classified 1
Channels
  • Websites 24
  • Telegram 33
  • TV and radio 8
  • Agencies 1
  • Weeklies and analysis 2

How we measure speed, distance and channels

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