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In August 2026, Xiaomi announced a price increase for its smartphones due to a global chip crisis. Apple is also considering raising prices for new iPhone models due to rising component costs. By September, prices for new iPhone models increased by 10-20%, which has already been reflected by retailers in Ukraine.
From the beginning to today
Китайська компанія Xiaomi оголосила про різке підвищення цін на свої смартфони та планшети через глобальну кризу на ринку мікросхем. Водночас, Apple також розглядає можливість підвищення цін на нові моделі iPhone через зростання вартості компонентів.
In 2026, smartphone prices, particularly for new iPhone models, increased due to memory shortages and rising component costs. Apple is considering raising prices for the iPhone 18 Pro and Pro Max by 10-20%. Some retailers in Ukraine have already published new prices for these models.
Pre-orders for the new iPhone lineup have started in Ukraine. Prices for the models range from 98,449 to 201,379 UAH depending on the configuration.
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